Objectives and Strategy


Over the last decade Vietnam’s tourism sector has grown at a remarkable rate, generating over $17 billion annually and creating 2.5 million direct jobs as of 2017. By 2020, it is expected that Vietnam will welcome between 17 to 20 million foreign visitors and over 80 million domestic trips. These activities will generate $35 billion in spending and create 4 million new jobs. While there is clear evidence that tourism has contributed significantly to the economic development of the country, there are just as clear signs that this growth might not be sustainable.

Many of Vietnam’s more famous tourism sites are suffering from over-crowding and commercialization often resulting in the degradation of the natural environment and local cultures and customs while other sites with enormous potential remain under-developed. There are also concerns that the benefits accrued through tourism are not distributed equitably as barriers to entry for disadvantaged groups remains. The overall quality of the tourism products and services on offer do not match the potential of what should be achieved, and improvements are necessary if Vietnam’s tourism sector is to remain competitive in the future.

The regional competition for visitors is strong and increasing in sophistication that includes a demand for more sustainable forms of tourism. This presents great opportunities underpinned by certain challenges, including:

  • Overall low quality and lack of diversity of products given the potential available
  • A lack of skilled and professional workforce resulting in a low quality of services
  • Limited awareness and examples of sustainable tourism
  • Weak enforcement of framework conditions

Objectives and Strategy

In response, the Swiss Sustainable Tourism Program aims “To improve the competitiveness of the tourism sector through promoting sustainable tourism practices and delivering a quality executive hospitality education program”.


Swiss Sustainable Tourism Program’s core delivery approach is to back SMEs, that make up the majority of enterprise in the tourism sector, with strategic technical assistance delivered through a partnership approach that builds capacity and commitment to the long-term objectives necessary for creating a more competitive and sustainable tourism sector. Additional support to the sector includes enhancing human resource development and creating an enabling environment more conducive to sustainable development. Local partners include, businesses, associations, training institutions, and agencies responsible for policies and regulations.

The overall goal of the Program is to fully leverage a more sustainable tourism sector in creating competitive advantages for Vietnamese tourism enterprises and for Vietnam as a destination. These achievements in turn will support the tourism sector in achieving its full potential as a “spearhead” economic sector capable of generating a broad range of employment and income opportunities for the people of Vietnam well into the future.

 The approach for delivering these objectives supported by three main components:

Component 1 supports small and medium tourism companies and Business Support Organizations to strengthen their competitiveness and performance through developing tourism products applying the principles of sustainable tourism.

Component 2 supports the development of national human through skills development through sustainable tourism training programs in six institutions and establishing an executive hospitality education program in a major university.

Component 3 facilitates the integration of sustainable tourism practices into framework conditions to create an enabling environment for a competitive and sustainable tourism sector.

Swiss Sustainable Tourism Programme

  • Address: Trinh Van Bo Street, Nam Tu Liem district, Hanoi
  • Email: info@sstp.vn
  • Điện thoại: +84 24 3293 9222
  • Hotline: +84 24 3293 9222