Forty seven (47) participants from various organizations joined in the “Vietnam Tourism Marketing & Branding” workshop including representatives from VNAT, TAB, Committee IV, DMI – EU funded ITRP project, VTDF, ITDR, Ha Noi Tourism Department, Ha Noi Tourism Association. Big leading chain hotel groups, travel companies alike Diethelm Travel Vietnam, Sun Group, CEO Group, Lux Group, TMG, Vinpearl Luxury, the famous national airlines Vietnam Airlines, Vietjet Air, leading training institutions, mass media actively and effectively contributing to the workshop’s success.